Start Date: 01/04/2023
Project End Date: 31/03/2026
Duration: 3 years
Total project budget: €2,889,578.00
THE PROJECT AND PARTNERS
The GELATOn the ROAD project, which officially started on April 1, creating the first European Ice Cream Road aimed at promoting and preserving cultural heritage and local identity, was presented in Berlin.
The project involves 12 different EU countries (Italy, Belgium, Greece, Germany, Luxembourg, Serbia, Slovenia, Croatia, Austria, Spain, Poland, Bulgaria) and 14 European organizations: Longarone Fiere (lead partner), Venetian Cluster, Belgian-Italian Chamber of Commerce, Agri-food Partnership of the Western Greek Region, Uniteis e.V., Italian Chamber of Commerce in Luxembourg, Chamber of Commerce and Industry of Serbia, Regional Development Agency ROD Ajdovscina, Dignan Ecomuseum, European Institute for Training and Research, Cloud Computing Business Association of Catalonia, Regional Development Agency of Rzeszow, Chamber of Commerce and Industry of Vratsa, DomSpain, and 2 associated partners: Parco Dolomiti Friuliane and Council of Europe – Venice Office.
The main objective is the creation of “The European Ice Cream Road” that will pass through the main sites related to ice cream production and culture, starting with the project partners.
The European Road of Ice Cream will therefore follow the criteria of:
- Energy and environmental sustainability
- Quality of products and raw materials
- Innovation in the artisanal ice cream supply chain
- Culture and enhancement of territories.
The project also aims to support and promote cultural tourism by connecting the operators, suppliers, producers and consumers of the Ice Cream supply chain locally and internationally.